Washing and caring for your clothing can increase its lifespan

considerably, meaning your favourite pieces stay in your wardrobe for

longer. This is one of the simple ways you can contribute to a better

fashion industry.


You can wash your denim, but you should only do so when the garment is stained and/or smells. Try hanging your denim outside to freshen them up and when you do wash them ensure you use a cold water cycle.

Don't put demin in the dryer. Line dry denim inside out for best results.