Forever New is a uniquely Australian brand with beautiful pieces for every occasion. Designed in Melbourne, our timeless and wearable collections are dedicated to the celebration of modern femininity.
While we’re a global brand, behind the scenes we’re a collective of experts who work hard to help women around the world to elevate their personal style. Read on to discover the elements that make up our signature Forever New look.
From pretty, pastel pinks, to vivid azure and sunshine yellow, we believe colour can instantly bring a joyful feel to your wardrobe. Our exclusive prints including our signature florals are all designed by our talented team in Melbourne, Australia. We believe florals can be worn year-round and love them on dresses and separates alike.
A Touch of Glamour
Distinctly feminine fits and carefully-considered silhouettes that feel unique, modern, and flattering are key to our designs. We hope that our styles help to make every moment special, no matter how big or small.
It’s all in the details. The ones you notice and more importantly, the ones you feel. Think romantic lace, delicate embroidery and soft, floaty fabrics that feel great against the skin.
Our Take on Trends
We take the latest trends and reinterpret them with a feminine edge, creating something unique that can be worn season after season. We aim to offer you pieces that you can invest in and incorporate into your existing wardrobe.